BERRIES @ BRAMBLES
The berry imagery was requested as a must have design element and since the client had intentions of expanding into a tea room, I instantly thought about the old signs that would hang above pubs, businesses and tea rooms. This was my inspiration for my design and could easily but created as a 3D sign to hang outside the tea room when needed.
The identity was kept clean and simple, so as to not distract from the logo and information. The logo itself is quite intricate, so combining that with other intricate design elements would have lead to a far less successful design outcome.